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Including a MyFestival component, dynamic intelligent content, an algorithim for associating events, and all of the things, we as festival goers wanted and needed. Lunch's resident wizard Evan Borgstrom from Fatbox worked to develop a modular, agile CMS, and worked alongside PIxelpusher on the frond end development with Amy Miranda at the helm as Executive Producer. The collaborative nature of the team at Luminato, their requirements told a story which we translated to an experience that represents the dynamic programming of the 2013 Festival<\/a>. We may be biased but the 2013 Program Jorn has curated is absolutely incredible. including some amazing crowd sourced projects like Stockpile<\/a> and Music Mob<\/a>, to some ground breaking performances and experiences from the incomparable Marina Abramovic<\/a>, Willem Dafoe, Atom Egoyan<\/a>, and more. We could gush for days. We feel lucky to have had the opportunity to build the type of experience the festival and city deserve. 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When we were asked if we'd be interested in taking part for submitting proposals for Digital AOR we said, \"well, we don't really consider ourselves an \"agency\"\" they said that was why they wanted to hear from us. What a dream. As a collective we've been involved with Luminato for years, whether it was through the FriendsWithYou<\/a> installation at Queen's Park, or our partnership last year in producing the Mood Mixer <\/a>event for Kia thorugh Innocean, or just our love of Luminato as a Festival. We were elated. It is rare to find an opportunity so well suited. A true symbiotic relationship. When we found out we were selected, we were thrilled. The network was thrilled. We believe in the importance of expanding exposure to the arts, believe Toronto is a beautiful breeding ground of appreciation and artists and we were THRILLED. Part of working together would be partnering with Luminato's to be selected brand agency. At our first kick off meeting there was Mr. Michael Bierut<\/a>. 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We're thrilled that the little knitting machine that could has been recognized with an FWA. \n\tThere aren't many people who have joy flood their hearts with the mention of the word \"knitting machine\" we're now those kind of people. We're thrilled that the little knitting machine that could has been recognized with an FWA. \n\t <\/p>\n \n\t <\/p>\n \n\t2012<\/strong> \n\tMarketing Awards - Gold - Skittles Touch the Rainbow<\/p>\n \n\tMarketing Awards - Gold - Tourettes Syndrome Foundation of Canada<\/p>\n \n\tSXSW Interactive - Best of Show - Take This Lollipop<\/p>\n \n\tSXSW Interactive - Experimental - Take This Lollipop<\/p>\n \n\tWebby's - Online Guerilla & Innovation - Take This Lollipop<\/p>\n \n\tCommunication Arts Interactive Annual - Experimental\/Virtual Community -- Take This Lollipop<\/p>\n \n\tADC Interactive - Online Content Innovation - Silver - Take This Lollipop<\/p>\n \n\tClio's - Interactive: Self Promotion - Bronze - Take This Lollipop<\/p>\n \n\tOne Show Interactive - Self Promotion Gold - Take This Lollipop<\/p>\n \n\tOne Show Interactive - Best Use of Social Media - Gold - Take This Lollipop<\/p>\n \n\tAICP\/Next - Integrated Campaign - Take This Lollipop<\/p>\n \n\tAICP\/Next - Website\/Microsite - Take This Lollipop<\/p>\n \n\tDaytime Emmy Awards - Outstanding new approaches in Daytime entertainment - Take This Lollipop<\/p>\n \n\tCannes International Advertising Festival - Bronze - Promo & Activation - Skittles - Touch the Untouchables<\/p>\n \n\tCannes International Advertising Festival - Shortlist - Cyber - Take this Lollipop<\/p>\n \n\tCannes International Advertising Festival - Shortlist - Cyber - Take This Lollipop<\/p>\n \n\tCannes International Advertising Festival - Shortlist - Cyber - Touch the Untouchables - Cyclops<\/p>\n \n\tCannes International Advertising Festival - Shortlist - Cyber - Touch the Untouchables - Princess<\/p>\n \n\t <\/p>\n \n\t 2011<\/strong><\/p>\n \n\tCannes International Advertising Festival - Gold Cyber Lion - Skittles - Touch The Rainbow - Cat Man<\/p>\n \n\tCannes International Advertising Festival - Skittles - Touch the Rainbow - Cage Cop<\/p>\n \n\tTitanium Short List - Skittles - Touch the Rainbow Campaign<\/p>\n \n\tEffie Worldwide - Bronze - Scoop Away - The Adventures of Clumpy and Crumbly<\/p>\n \n\tCMA - Silver - @Random Tourette Syndrome Website<\/p>\n \n\tCMA - Bronze - @Random Tourette Syndrome Website<\/p>\n \n\tDMA - Best in Show - Skittles Touch the Rainbow<\/p>\n \n\tDMA - Online Campaign - Gold - Touch the Rainbow<\/p>\n \n\tDMA - Integrated Campaign - Gold - Adidas \"All In\"<\/p>\n \n\tDMA - Public Service - Silver - @random<\/p>\n \n\tDMA - Online Video - Bronze - Skittles Touch the Rainbow<\/p>\n \n\tDMA - Interface Design\/Navigation - Gold - Skittles Touch the Rainbow<\/p>\n \n\tDMA - Best Use of Video - Gold - @random<\/p>\n \n\tDMA - Best Use of Video - Silver - Skittles Touch the Rainbow<\/p>\n \n\tAdAge - Top 10 Viral Campaigns of 2011 - #9 Adidas - All In<\/p>\n \n\tAtomic Awards Gold – @Random Tourette Syndrome Website<\/p>\n \n\tApplied Arts Gold – @Random Tourette Syndrome Website<\/p>\n \n\t <\/p>\n \n\tAmy Miranda as Executive Producer<\/strong><\/p>\n \n\t <\/p>\n \n\t2008<\/strong><\/p>\n \n\t <\/p>\n \n\tCannes International Advertising Festival - Gold Cyber Lion - MINI Global - MINImalism<\/p>\n \n\tThe One Show – Gold – MINIMalism<\/p>\n \n\tThe One Show – Bronze – MINI Turbovision<\/p>\n \n\t <\/p>\n \n\t2007<\/strong><\/p>\n \n\tADCC – Gold - Junkshaker – Amp’d Mobile<\/p>\n \n\tADCC – Gold – Pirate Radio Stopwatch Widget<\/p>\n \n\tDMA – Silver – MINI Turbovision<\/p>\n \n\tDMA – Silver – Amp’d Pound the Piñata<\/p>\n \n\t <\/p>\n \n\t2006<\/strong><\/p>\n \n\tADCC – Silver – MINI Dominates Winter<\/p>\n \n\tCannes International Advertising Festival– Gold Cyberlion - MINI Dominates Winter<\/p>\n \n\tCannes International Advertising Festival – Bronze Cyberlion – MINI Quartet<\/p>\n \n\tInternational Automotive Advertising Awards – Gold - MINI Quartet<\/p>\n \n\tInternational Automotive Advertising Awards – Gold - MINI Skini<\/p>\n \n\tCTIA Technology Marketing Awards - Best in Show – Amp’d Mobile – Entertain Yourself<\/p>\n","article_full_image":"1","article_right_description":"","article_teaser_image":"\/uploads\/images\/articles\/Awards_workingIndex.jpg","article_tags":"","article_link_name":"read on...","position_lock":"0","article_teaser":"Among us we've amassed a pretty cool trophy room. Lions, Pencils, Plaques, Can Openers and Trophies (Okay, the trophies we won when we were kids). 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Gold - Skittles Touch the Rainbow<\/p>\n \n\tMarketing Awards - Gold - Tourettes Syndrome Foundation of Canada<\/p>\n \n\tSXSW Interactive - Best of Show - Take This Lollipop<\/p>\n \n\tSXSW Interactive - Experimental - Take This Lollipop<\/p>\n \n\tWebby's - Online Guerilla & Innovation - Take This Lollipop<\/p>\n \n\tCommunication Arts Interactive Annual - Experimental\/Virtual Community -- Take This Lollipop<\/p>\n \n\tADC Interactive - Online Content Innovation - Silver - Take This Lollipop<\/p>\n \n\tClio's - Interactive: Self Promotion - Bronze - Take This Lollipop<\/p>\n \n\tOne Show Interactive - Self Promotion Gold - Take This Lollipop<\/p>\n \n\tOne Show Interactive - Best Use of Social Media - Gold - Take This Lollipop<\/p>\n \n\tAICP\/Next - Integrated Campaign - Take This Lollipop<\/p>\n \n\tAICP\/Next - Website\/Microsite - Take This Lollipop<\/p>\n \n\tDaytime Emmy Awards - Outstanding new approaches in Daytime entertainment - Take This Lollipop<\/p>\n \n\tCannes International Advertising Festival - Bronze - Promo & Activation - Skittles - Touch the Untouchables<\/p>\n \n\tCannes International Advertising Festival - Shortlist - Cyber - Take this Lollipop<\/p>\n \n\tCannes International Advertising Festival - Shortlist - Cyber - Take This Lollipop<\/p>\n \n\tCannes International Advertising Festival - Shortlist - Cyber - Touch the Untouchables - Cyclops<\/p>\n \n\tCannes International Advertising Festival - Shortlist - Cyber - Touch the Untouchables - Princess<\/p>\n \n\t <\/p>\n \n\t 2011<\/strong><\/p>\n \n\tCannes International Advertising Festival - Gold Cyber Lion - Skittles - Touch The Rainbow - Cat Man<\/p>\n \n\tCannes International Advertising Festival - Skittles - Touch the Rainbow - Cage Cop<\/p>\n \n\tTitanium Short List - Skittles - Touch the Rainbow Campaign<\/p>\n \n\tEffie Worldwide - Bronze - Scoop Away - The Adventures of Clumpy and Crumbly<\/p>\n \n\tCMA - Silver - @Random Tourette Syndrome Website<\/p>\n \n\tCMA - Bronze - @Random Tourette Syndrome Website<\/p>\n \n\tDMA - Best in Show - Skittles Touch the Rainbow<\/p>\n \n\tDMA - Online Campaign - Gold - Touch the Rainbow<\/p>\n \n\tDMA - Integrated Campaign - Gold - Adidas \"All In\"<\/p>\n \n\tDMA - Public Service - Silver - @random<\/p>\n \n\tDMA - Online Video - Bronze - Skittles Touch the Rainbow<\/p>\n \n\tDMA - Interface Design\/Navigation - Gold - Skittles Touch the Rainbow<\/p>\n \n\tDMA - Best Use of Video - Gold - @random<\/p>\n \n\tDMA - Best Use of Video - Silver - Skittles Touch the Rainbow<\/p>\n \n\tAdAge - Top 10 Viral Campaigns of 2011 - #9 Adidas - All In<\/p>\n \n\tAtomic Awards Gold – @Random Tourette Syndrome Website<\/p>\n \n\tApplied Arts Gold – @Random Tourette Syndrome Website<\/p>\n \n\t <\/p>\n \n\tAmy Miranda as Executive Producer<\/strong><\/p>\n \n\t <\/p>\n \n\t2008<\/strong><\/p>\n \n\t <\/p>\n \n\tCannes International Advertising Festival - Gold Cyber Lion - MINI Global - MINImalism<\/p>\n \n\tThe One Show – Gold – MINIMalism<\/p>\n \n\tThe One Show – Bronze – MINI Turbovision<\/p>\n \n\t <\/p>\n \n\t2007<\/strong><\/p>\n \n\tADCC – Gold - 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Lions, Pencils, Plaques, Can Openers and Trophies (Okay, the trophies we won when we were kids). See them here.","field_ft_36":"xhtml","field_id_37":"","field_ft_37":null,"field_id_38":"","field_ft_38":null,"field_id_39":"","field_ft_39":null,"field_id_40":"","field_ft_40":null,"field_id_41":"one","field_ft_41":"none","field_id_42":"","field_ft_42":null,"field_id_43":"","field_ft_43":null,"field_id_44":"0","field_ft_44":null,"field_id_46":"","field_ft_46":null,"field_id_47":"large","field_ft_47":"none","field_id_48":"","field_ft_48":null,"field_id_49":"Yes","field_ft_49":"none","channel_name":"article","article_teaser_image_width":160,"article_teaser_image_height":182,"entry_date_nice":"March 19th, 2013"},{"article_left_description":"","article_full_image":"","article_right_description":"","article_teaser_image":"","article_tags":"","article_link_name":"","position_lock":"0","article_teaser":"","article_grid_width":"","article_teaser_title_size":"","article_about_us":"","person_position":"","person_email":"","person_image":"","person_bio":"","person_phone":"","person_fax":"","person_grid_width":"","person_position_lock":"0","work_description":"","work_quote":"","work_full_image":"","work_teaser_image":"","work_link":"","work_position_lock":"0","work_tags":"","work_teaser":"","work_companies":"","work_grid_width":"","post_id":"","tweet":"","twitter_screen_name":"","user_id":"","form_image":"","form_link_name":"","form_grid_width":"","form_teaser_image":"","company_logo":"\/uploads\/images\/company\/lordly.jpg","company_image":"","company_description":" \n\tAn industry veteran, Michael’s passion for design and the user experience provides guiding vision and focus for a customer-centric, goal-driven approach to Internet and application development.<\/p>\n \n\tAn industry veteran, Michael’s passion for design and the user experience provides guiding vision and focus for a customer-centric, goal-driven approach to Internet and application development.<\/p>\n \n\tScott Hiers completed both the branding\/identity for the Nissan\/CFL Co-Promotion as well as design for Facebook application user interface for long time collaborators at TBWA. <\/p>\n \n\tScott's experience with branding and sports marketing was a perfect match on this experience design for Nissan's co-promotion with the CFL. Scott's design for Drive Your Team set the overall direction for the campaign's look and feel both online and offline as the logo was used cross platform throughout the campaign and promotion<\/p>\n","work_quote":"","work_full_image":"1","work_teaser_image":"\/uploads\/images\/work\/drivechange_main.jpg","work_link":"","work_position_lock":"0","work_tags":"cfl\ndesign\nnissan\nscott hiers\nsports\ntbwa","work_teaser":"Scott Hiers completes Identity for Nissan\/CFL Drive Your Team Promotion ","work_companies":"[131] Scott Hiers - scott_hiers\r[114] Amy Miranda - amy_miranda","work_grid_width":"two","post_id":"","tweet":"","twitter_screen_name":"","user_id":"","form_image":"","form_link_name":"","form_grid_width":"","form_teaser_image":"","company_logo":"","company_image":"","company_description":"","company_website":"","company_email":"","company_facebook":"","company_twitter":"","company_background_color":"","company_logo_page":"","title":"Nissan: Drive Your Team- Design","url_title":"nissan_drive_change_cfl_design","status":"open","entry_date":"1346658221","year":"2012","month":"09","day":"03","edit_date":"20130221014342","entry_id":"318","site_id":"1","channel_id":"3","field_id_1":"","field_ft_1":null,"field_id_2":"","field_ft_2":null,"field_id_3":"","field_ft_3":null,"field_id_4":"","field_ft_4":null,"field_id_5":"","field_ft_5":null,"field_id_6":"","field_ft_6":null,"field_id_7":"","field_ft_7":null,"field_id_8":"","field_ft_8":null,"field_id_9":" \n\tScott Hiers completed both the branding\/identity for the Nissan\/CFL Co-Promotion as well as design for Facebook application user interface for long time collaborators at TBWA. <\/p>\n \n\tScott's experience with branding and sports marketing was a perfect match on this experience design for Nissan's co-promotion with the CFL. 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Especially when we heard they wanted to do an installation. We love installations. We also wanted to help to make it something different. After batting around a few ideas we brought forward the concept of a hologram, but not just a hologram an interactive hologram. By leveraging the Kinect, and the over century old illusion\/Magic Trick Pepper's Ghost<\/a> . You may recall this technique from Snoop Dogg & Dr.Dre's performance with Tupac at 2012's Coachella. <\/p>\n \n\tWe worked together from pre-production to final execution to architect, design, produce and launch a #Nissan3d hologram experience for Nissan at the Toronto 40th Anniversary Auto Show. The experience enables users to explore Nissan's full spectrum of vehicles, exteriors, colours and special features using gestures to navigate through the hologram. <\/p>\n \n\tAmy Miranda Executive Produced at Lunch, Engaging Scott Hiers for interface Design, Evan Borgstrom at Fatbox for his extensive experience following installations at Luminato and C2MTL for Knitterstream including his wizardry for monitoring and disaster recovery, and Pixelpusher's Jon Davey, Andrew Harris and James Hackett to build the interface and program the experience. Lunch worked seamlessly with the TBWA creative team ( Jonathan Smith, Rodger Eyre, Ella Gruber and Allen Oke) throughout the project to ensure the process was as collaborative and iterative as possible.Lunch also set up monitoring of the experience 24\/7 to ensure that the installation was running without a hitch for the 10 days of the Autoshow<\/a>.<\/p>\n \n\tWe even got to wear hard hats! <\/p>\n \n\t <\/p>\n \n\tSee some of our work in progress\/behind the scenes here!<\/p>\n \n\tPreliminary Setup & review at Fatbox with TBWA<\/a><\/p>\n \n\tPreliminary Staging Setup and review of actual installation with final equipment<\/a><\/p>\n \n\tFinal Install Test at Toronto International AutoShow<\/a><\/p>\n \n\t <\/p>\n \n\t <\/p>\n \n\t <\/p>\n","work_quote":"","work_full_image":"1","work_teaser_image":"\/uploads\/images\/work\/hologram_main.jpg","work_link":"https:\/\/vimeo.com\/60132048","work_position_lock":"0","work_tags":"#3dhologram\namy miranda\nfatbox\nhologram\nnissan\npixelpusher\ntbwa","work_teaser":"The Nissan 3D Hologram Experience. Changing how showroom marketing is done.","work_companies":"[121] Fatbox - fatbox\r[114] Amy Miranda - amy_miranda\r[130] PixelPusher - pixel_pusher\r[131] Scott Hiers - scott_hiers","work_grid_width":"two","post_id":"","tweet":"","twitter_screen_name":"","user_id":"","form_image":"","form_link_name":"","form_grid_width":"","form_teaser_image":"","company_logo":"","company_image":"","company_description":"","company_website":"","company_email":"","company_facebook":"","company_twitter":"","company_background_color":"","company_logo_page":"","title":"Nissan3D: Hologram Experience","url_title":"nissan3d_hologram_experience","status":"open","entry_date":"1361425542","year":"2013","month":"02","day":"21","edit_date":"20130221182744","entry_id":"317","site_id":"1","channel_id":"3","field_id_1":"","field_ft_1":null,"field_id_2":"","field_ft_2":null,"field_id_3":"","field_ft_3":null,"field_id_4":"","field_ft_4":null,"field_id_5":"","field_ft_5":null,"field_id_6":"","field_ft_6":null,"field_id_7":"","field_ft_7":null,"field_id_8":"","field_ft_8":null,"field_id_9":" \n\t <\/p>\n \n\tWhen TBWA came to us about helping to put together an installation to showcase Nissan's suite of vehicles we wanted to help. Especially when we heard they wanted to do an installation. We love installations. We also wanted to help to make it something different. After batting around a few ideas we brought forward the concept of a hologram, but not just a hologram an interactive hologram. By leveraging the Kinect, and the over century old illusion\/Magic Trick Pepper's Ghost<\/a> . You may recall this technique from Snoop Dogg & Dr.Dre's performance with Tupac at 2012's Coachella. <\/p>\n \n\tWe worked together from pre-production to final execution to architect, design, produce and launch a #Nissan3d hologram experience for Nissan at the Toronto 40th Anniversary Auto Show. The experience enables users to explore Nissan's full spectrum of vehicles, exteriors, colours and special features using gestures to navigate through the hologram. <\/p>\n \n\tAmy Miranda Executive Produced at Lunch, Engaging Scott Hiers for interface Design, Evan Borgstrom at Fatbox for his extensive experience following installations at Luminato and C2MTL for Knitterstream including his wizardry for monitoring and disaster recovery, and Pixelpusher's Jon Davey, Andrew Harris and James Hackett to build the interface and program the experience. 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\n\t
\n\tThe 2013 Programming Announcement <\/a><\/p>\n
\n\t
\n\tThe 2013 Programming Announcement <\/a><\/p>\n
\n\tWe're so happy everyone liked it. The marriage of old technology with new was a beautiful one, one full of broken parts, knots, yarn, needles and ideas. Congratulations everyone. We hope to see more projects like this soon. We love this stuff. We're happy you do too. Check it out here<\/a><\/p>\n","article_full_image":"1","article_right_description":"","article_teaser_image":"\/uploads\/images\/articles\/knitter_sm.jpg","article_tags":"amy miranda\nc2\nevan borgstrom\nfatbox\nfwa\nhack\nivan sharko\nknitterstream\nknitting\nlunch\nsid lee","article_link_name":"read more...","position_lock":"0","article_teaser":"Congrats to Sid Lee, Fatbox and the Lunch team on SOTD on the FWA for Knitterstream.
\nThe little knitter that could.","article_grid_width":"one","article_teaser_title_size":"default","article_about_us":"","person_position":"","person_email":"","person_image":"","person_bio":"","person_phone":"","person_fax":"","person_grid_width":"","person_position_lock":"0","work_description":"","work_quote":"","work_full_image":"","work_teaser_image":"","work_link":"","work_position_lock":"0","work_tags":"","work_teaser":"","work_companies":"","work_grid_width":"","post_id":"","tweet":"","twitter_screen_name":"","user_id":"","form_image":"","form_link_name":"","form_grid_width":"","form_teaser_image":"","company_logo":"","company_image":"","company_description":"","company_website":"","company_email":"","company_facebook":"","company_twitter":"","company_background_color":"","company_logo_page":"","title":"KNITTERSTREAM: SOTD FWA","url_title":"knitterstream_sotd_fwa","status":"open","entry_date":"1364233945","year":"2013","month":"03","day":"25","edit_date":"20130325140127","entry_id":"322","site_id":"1","channel_id":"1","field_id_1":"
\n\tWe're so happy everyone liked it. The marriage of old technology with new was a beautiful one, one full of broken parts, knots, yarn, needles and ideas. Congratulations everyone. We hope to see more projects like this soon. We love this stuff. We're happy you do too. Check it out here<\/a><\/p>\n","field_ft_1":"none","field_id_2":"1","field_ft_2":"none","field_id_3":"","field_ft_3":null,"field_id_4":"","field_ft_4":null,"field_id_5":"","field_ft_5":null,"field_id_6":"","field_ft_6":null,"field_id_7":"","field_ft_7":null,"field_id_8":"","field_ft_8":null,"field_id_9":"","field_ft_9":null,"field_id_10":"","field_ft_10":null,"field_id_11":"","field_ft_11":"none","field_id_12":"","field_ft_12":null,"field_id_13":"","field_ft_13":null,"field_id_14":"","field_ft_14":null,"field_id_15":"{filedir_1}knitter_sm.jpg","field_ft_15":"none","field_id_16":"","field_ft_16":null,"field_id_18":"read more...","field_ft_18":"none","field_id_19":"0","field_ft_19":"xhtml","field_id_20":"0","field_ft_20":null,"field_id_21":"amy miranda\nc2\nevan borgstrom\nfatbox\nfwa\nhack\nivan sharko\nknitterstream\nknitting\nlunch\nsid lee","field_ft_21":"xhtml","field_id_22":"","field_ft_22":null,"field_id_23":"","field_ft_23":null,"field_id_24":"","field_ft_24":null,"field_id_25":"","field_ft_25":null,"field_id_26":"","field_ft_26":null,"field_id_27":"","field_ft_27":null,"field_id_28":"","field_ft_28":null,"field_id_29":"","field_ft_29":null,"field_id_31":"","field_ft_31":null,"field_id_32":"","field_ft_32":null,"field_id_33":"","field_ft_33":null,"field_id_34":"","field_ft_34":null,"field_id_35":"","field_ft_35":null,"field_id_36":"Congrats to Sid Lee, Fatbox and the Lunch team on SOTD on the FWA for Knitterstream.
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\n\tMarketing Awards - Gold - Skittles Touch the Rainbow<\/p>\n
\n\tMarketing Awards - Gold - Skittles Touch the Rainbow<\/p>\n