13 November, 2017

Elaine Li

Elaine is the founder and managing director of Stripe & Crane. Elaine specializes in helping brands overhaul their digital marketing practices. For two years, Elaine led digital marketing for all brands in the Clorox Canada portfolio. She was responsible for internalizing Clorox’s programmatic media buying and formed relationships with several different ad tech providers to improve the brand’s control over its media spend. She also initiated the company’s first RFP for a digital creative agency of record. Prior to heading up digital marketing, Elaine worked on Burt’s Bees and GUD.  Elaine previously held brand marketing positions at Philips and Reebok. 

Stripe & Crane Consulting helps brands reformulate their owned, earned and paid digital strategy and reassess what they can do in-house. She reviews options in various digital channels like programmatic, search and social to see what makes the most sense for a brand to do internally or through partners. Elaine holds degrees in Economics and Marketing from York University.

Elaine and Amy first met when Elaine was her client at Clorox of Canada, working on the Burt's Bees business. We think this is one of the most amazing testaments to our business, that a client can cross the floor and join the team because she believes that much in what we do. We're delighted that Elaine is a part of our team. 

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